Content Marketing

The traditional marketing model was supposed to get as many eyeballs on your product or service’s message as possible and hope that a proportion of customers buy. Yellow pages, radio advertisements, direct mail, television commercials, magazine ads, etc. Are examples of these traditional marketing methods. These traditional types of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging.  […]

Content marketing is described as a strategic approach to marketing that focuses on the production and distribution of valuable, consistent and appropriate content to attract a particular refined audience for gains in the consumer marketplace.

Most leading brands hire individuals with courses in content marketing to enhance the branding of their product or service being marketed in the public domain and benefits enterprises by increasing sales, cost saving and getting better […]