The traditional marketing model was supposed to get as many eyeballs on your product or service’s message as possible and hope that a proportion of customers buy. Yellow pages, radio advertisements, direct mail, television commercials, magazine ads, etc. Are examples of these traditional marketing methods. These traditional types of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message was overdone and individuals no longer expect advertisers. A recent poll found that only 14 percent of people trust ads while 76 percent of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to get in touch with potential consumers.
Marketing on the Internet was originally made popular by using Websites and optimizing those websites through Search Engine Optimization (search engine optimization) techniques. While still a worthwhile strategy, SEO has been upgraded by Internet 2.0 strategies, such as social media marketing. Social media marketing is when companies use Web 2.0 platforms, like blogs, social networking sites (such as Facebook, Google+, Foursquare, Twitter, and YouTube), along with other emerging online marketing tools. The benefit of web 2.0 platforms versus traditional means of advertising, as well as conventional site marketing, is that it involves ‘two-way communication’, where consumers are empowered to create content and businesses are more prone to communicate with their customers. To learn more, check out Hamilton Facebook Advertising.
The days of broadcasting your service or product message from the masses and hoping for a reply are gone. Folks don’t want to buy from nameless, faceless businesses. Not only are customers paying attention to the ‘man behind the curtain’, but they also wish to know what others are saying about your product or service. A recent study concluded that 80% of US Internet moms were influenced by word-of-mouth from friends and family when making a purchase decision. No additional media platform allows for smaller businesses to gain from consumer word of mouth advertising like social media marketing.
Benefits Of Social Media Marketing
Increased New Client Acquisitions – The principal benefit of social networking marketing is that you will have the chance to connect with networks of possible clients which you would otherwise be unable to encounter utilizing other traditional marketing techniques as well as SEO.
Word of Mouth Marketing- Word of mouth marketing has ever been the strongest way to generate sales. With sociable networking marketing, you can create raving fans who will voluntarily promote your product and solutions to their networks of friends. Of course, if your service or product is poor, you might suffer the opposite benefits.
Brand Awareness – Branding your business using social networking marketing is a lot easier, faster, and less costly to achieve compared to traditional advertising moderate or perhaps website marketing.
Customer Retention – Online 2.0 platforms would be the ideal places to communicate with your clients about new products, special promotions, or just to educate them on your business. Through consistent, totally free communication, you can keep your business in front of your customer’s eyeballs that will, in turn, lead to repeat business and referrals. Remember, the secret to this kind of communication is to be content-rich; don’t use these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social networking marketing program will create almost immediate outcomes for your business. This growth can be quantified through enhanced traffic, improved direct acquisition, and finally increased sales. Unlike radio or TV ads, where your clients disappear once the ads go off the air, these web 2.0 platform benefits will continue long-lasting so long as the communication and updating of your social networking existence are maintained. Find out more about Hamilton Social Media Marketing here.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Quite frankly, most businesses don’t understand how to make or implement this kind of strategy. What options do small business owners have when seeking to create & implement a Social Networking marketing strategy:
Employ an employee – While minding the moment, experience, and professional services of others is a smart way to conduct business, many times this strategy fails. Why? In the end, it’s up to the small business owner to produce the plan and manage the employee. But most business owners do not understand web 2.0 enough to make a strategy and have not a clue how to manage the employee. Additionally, paying a worker increases your labor expenses, your payroll taxes, your own advantage, etc.
Outsource – Outsourcing is a much better alternative to hiring an employee as you won’t have to employ, train, manage, and cover an employee to execute these functions. But, there is a price for these benefits. Outsourcing these services can be quite pricey. I’ve known social media firms to charge over $1,000 to create a Facebook Fan Page. This job takes, at most, 20 minutes to set up. Again, the problem revolves around education. Unless you understand how social media marketing works, then you shouldn’t hire or outsource the jobs unless you’re prepared to overpay.
Do it yourself – The simple fact is learning the fundamentals of social media, creating a strategy, and implementing the strategy is a job which every business owner is capable of performing. Finding the proper training programs which will show you step-by-step the way to create and manage web 2.0 platforms is paramount as is utilizing software which will allow you to handle all of your reports from one easy location. With a little bit of an investment in education, you can produce your own web 2.0 marketing plan. Using a little bit of research, it is possible to find an all-in-one do it yourself social media dash that will permit you to carry out your web 2.0 marketing in less than 10 minutes every day. For more information, check out the Digital Envy services.